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Dearon 'Deezer D' Thompson, best known for his role as Nurse Malik McGrath on ER, has died. He was 55.

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The actor's brother, Emmery Thompson, confirmed the tragic news in a post shared to Instagram on Friday. 'My Big Brother! God is with you,' he wrote. 'I will miss you. 🙏🏾 #deezerd.'

Pink Moon (1972) is Nick Drake’s most acclaimed album and the title track is the most recognizable. The brilliant placement of this song in a Volkswagen commercial in 1999 gave Drake instant. Deezer took its existing video ads and adapted them to follow best practices for Instagram Stories. It kept the creative consistent across platforms to increase ad recall and performance. The ads were then targeted to people who already were using or liked online services such as music streaming, food delivery.

Dearon was found unresponsive at his home in Los Angeles Thursday morning, according to TMZ, who was first to report the news. His family told the outlet that they believe he may have died of a heart attack (the actor previously underwent major heart surgery in 2009), though the cause of death has yet to be revealed.

In addition to appearing on ER from 1994 through 2009, Dearon also starred in films like CB4 and Fear of a Black Hat, and performed as a hip-hop artist and motivational speaker. Other credits include Bringing Down the House, The John Larroquette Show, and Romy and Michele’s High School Reunion.

'What a special spirit we have all lost!' Mekhi Phifer, who starred on the long-running medical drama with Dearon wrote on Instagram after hearing the news. 'Since the first day I met him on the set of ER he absolutely made me feel at home and welcomed. My brother will forever be missed! Many condolences to his friends, fans and family. RIP Deezer D!!'

'I am so sorry to hear of his passing,' added fellow ER star Lyn Alicia Henderson. 'He had a spirit that was bigger than life and we always had the best conversations! I loved his music, his love of God and his love for his family. He will be missed!'

Sky q on my laptop. See more tributes below:

I'm sadden to learn the sudden passing of my friend Deezer. He was a devoted Christian. I just had the privilege of working with #DeezerDThompson on a @PureFlix movie. #CourtingMomAndDad. Sending my prayers and condolences to his family. Especially his young son. 🙏 pic.twitter.com/q4tinYIxLB

— Scott Baio (@ScottBaio) January 8, 2021

I had the pleasure of working with Deezer D on E.R. One of the kindest most Gentle souls ever. Even before Diversity was popular he made it on one of the biggest Shows on Network. Prayers to his family.

Rest Easy my Brother. pic.twitter.com/XSIoSfFu9l

— Terry Wilkerson (@TerryWilkerson) January 8, 2021

I'm sadden to learn the sudden passing of my friend Deezer D. He was a devoted Christian. I’ve been friends with #DeezerD since his #ER days in the 90’s. We’ve spent many times working out together. Sending my prayers and condolences to his family. Especially his young son. 🙏💔 pic.twitter.com/SNbPBTA3OK

— Burton Brink for California (@LASDBrink) January 8, 2021

Sad to learn that Deezer D has passed away. A very sweet, kind man and wonderful to work with on ER. https://t.co/NNsIwOc2Q8

— NealBaer🏳️‍🌈 (@NealBaer) January 8, 2021

Rest In Paradise Deezer D Thompson. You were one of the real ones. God bless you and thank you for being a positive presence in my life. Godspeed. pic.twitter.com/UobzmXf6Cw

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— Danny Boy O'Connor (@DannyBoy1968) January 8, 2021

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Solution

The Marin and Deezer team implemented a few changes to bring down the CPA:

Instagram Stories

With over 400 million active users on Instagram Stories, this platform is a great testing ground for brands to implement a creative and personalized engagement approach.

The team used Marin Social’s bulk ad creation to build multiple ad variations in one workflow. After testing different creatives, artists, placements, and optimization goals, they were able to identify the best-performing Instagram Stories—automatically streamlining and optimizing their ad campaigns.

Deezer Install

Multiple Creatives for Better Optimization

Tum hi ho song download my mp3 song pagalworld. Multiple creatives not only help with ad fatigue, they also enable brands to have more data points and learnings, making it easier to optimize towards the best-performing ad. For example, in this particular campaign, the creative featuring MHD, a French rapper from Paris, resonated better with users and resulted in a lower CPI, allowing smarter creative budget allocation.

As the team grew accounts, increased spend on Instagram Stories, and continued testing across segments, Marin’s customizable dashboard made it easy to have a clear view of performance optimization techniques.

Deezer Hashtag Instagram

Switch from Facebook App Installs to Link Clicks

At the beginning of the campaign, the app installs were expensive and the number of downloads was low. The recommendation was to switch to link clicks instead, which enabled us to have enough tangible data points to better optimize.

Deezer D Instagram

By integrating their 3rd party data with Marin, Deezer was able to monitor all conversions in real-time, resulting in instant optimizations, while keeping costs below or within targets.